About Me
I am a self-motivated, persistent, and results-oriented professional with a strong passion for data-driven growth and business optimization. Over the past five years, I have worked extensively in performance marketing, analytics, and business growth, primarily in large-scale OTA environments, where I have designed strategies to optimize marketing ROI, analyze customer behavior, and identify growth opportunities across multiple digital channels.
My work is rooted in facts, insights, and meticulous analysis—I focus on data, not estimation. I have a natural talent for understanding complex systems and human behavior, which allows me to translate numbers into actionable business strategies. For example, I have led analyses that combine marketing analytics, customer segmentation, and product performance to drive measurable improvements in conversion, retention, and revenue growth.
I am ambitious and constantly strive for excellence. I enjoy experimenting with new tools, AI-driven predictions, and innovative approaches to marketing, always aiming to uncover smarter, faster ways to achieve results. My ability to communicate complex insights effectively has allowed me to collaborate closely with leadership, cross-functional teams, and stakeholders to turn data into impactful decisions.
Personality assessments like MBTI (ESTJ-A) and DISC (CD) reflect my structured, decisive, and action-oriented nature. While I have spent years understanding myself and aligning my strengths with my career goals, I continue to evolve—learning, experimenting, and pursuing opportunities that challenge me and create meaningful impact.