In this article I prepared a list of KPIs for search ads and display ads campaigns in google ads.
These KPIs are based on the user journey and will help you asses different part of your campgins.
Google Ads KPIs
In Google ads there are different type of campaigns, in this article I focused on display ads and search ads campaigns.
So, check out the list of KPIs for each type of campaigns and don’t forget to share my blog post 😉
Display Ads KPIs
User journey in display ads campaigns
Analyzing Content KPIs
- Impression
- Display Impression Share
- CTR
- View
- View Rate
- YouTube Earned Views
- YouTube Earned Likes
Analyzing Publishers KPIs
- Impression
- CTR
- Avg. Viewable CPM
- Viewable Impression
- Cost / Conv.
Analyzing Ads KPIs
- Avg. CPV
- Avg. CPM
- Ad Rank
- CTR
- Display Lost IS (Rank)
- Display Lost IS (budget)
Analyzing Landings KPIs
- Landing Page Exp.
- Mobile Speed Score
- Mobile-friendly Click Rate
- Valid AMP Click Rate
Campaign KPIs
- ROAS
- Conv. Rate
- Avg. CPM
- Cost / Conv.
- Cost
- Conversions
- CPA
Search Ads KPIs
Next, you can check out the list of display ads KPIs and you can use those to assess your content, landing pages and many more things.
User journey in search ads campaigns
1st Step KPIs (Analyzing Keywords)
- Impression
- Impr. (Top) %
- Impr. (Abs. Top) %
- Search Impression Share
- Search Exact Match IS
- Unique User
2nd Step KPIs (Analyzing Ads)
- Ad Relevance
- Avg. CPC
- Ad Rank
- CTR
- Search Lost Top IS (budget)
- Search Lost IS (budget)
- Click Share
- Quality Score
- Exp. CTR
3rd Step KPIs (Analyzing Landings)
- Landing Page Exp.
- Mobile Speed Score
- Mobile-friendly Click Rate
- Valid AMP Click Rate
- Search Lost IS (budget)
Campaign KPIs
- ROAS
- Conv. Rate
- CPA
- Cost / Conv.
- Cost
- Conversions
